Effective Date: 24 December 2024
Contact Email: info@pearstec.com

General Terms for All Plans

1. Purpose and Scope:

   • Peartec provides strategic marketing, branding, and development services to assist clients in achieving their business goals. These Terms and Conditions outline the scope, inclusions, and limitations for each package offered.

2. Client Responsibilities:

   • Clients are responsible for executing plans and strategies unless execution services are explicitly included in the package.

   • Clients must provide timely access to necessary resources and share requested analytics for evaluation and support.

3. Confidentiality:

   • Both parties agree to maintain the confidentiality of shared materials, data, and strategies.

4. Intellectual Property:

   • Strategies, reports, and deliverables remain the intellectual property of Peartec until payment is made in full.

5. Revisions and Amendments:

   • Any changes to the agreed-upon scope must be documented in writing and may incur additional charges.

6. Liability Limitation:

   • Peartec is not responsible for campaign outcomes or performance beyond the specified scope of services.

Specific Terms by Package

Single Campaign Plan

Important Note:
This is a strategy-only package designed to provide clients with a comprehensive, actionable plan tailored to their marketing goals.

Included in the Package:

• Comprehensive market research and competitor analysis.

• Customized campaign strategies for specific goals.

• A detailed execution roadmap, including platform suggestions, content ideas, and timelines.

• One follow-up consultation (if specified in the package) to clarify questions related to the plan.

Not Included in the Package:

• Execution of campaigns (e.g., running ads, creating content, or managing social media accounts).

• Ongoing campaign management or monitoring.

• Content creation (e.g., graphics, videos, or written content).

• Data analytics or post-campaign performance reviews.

Content Plan Support:
As part of this package, Peartec provides a Content Plan with content ideas and structure recommendations. Content creation is the client’s responsibility.

Comprehensive Brand Transformation

Important Note:
This package provides a full-scale strategic and creative solution to elevate your brand.

Included in the Package:

1. Brand Analysis & Research:

   • In-depth brand audits, market research, and competitor analysis.

2. Strategy Development:

   • Detailed brand strategies, including positioning, messaging, and campaign recommendations.

   • Multi-channel campaign strategies tailored to your brand’s goals.

3. Campaign Design & Pre-launch Support:

   • Creation of campaign ideas and key brand assets (e.g., strategy documents, outlines).

   • Testing and optimization recommendations before campaign launch.

4. Launch Support & Monitoring:

   • Support for launching campaigns based on the strategy provided.

   • Initial performance insights and analytics for the first stages of execution.

Not Included in the Package:

• Ongoing campaign execution and management after the initial launch.

• Content creation for campaigns (e.g., graphics, videos, or detailed copywriting).

• Post-campaign analytics and long-term performance tracking.

• Additional services outside the agreed-upon scope, such as advanced web development or SEO services.

Content Plan Support:
Peartec provides a detailed Content Plan to guide your internal team or third-party vendors in creating and executing content. Peartec does not produce or execute content.

Ultimate Brand Overhaul

Important Note:
This package offers an all-encompassing approach to redefine and elevate your brand over an extended period.

Included in the Package:

1. Comprehensive Brand Research:

   • In-depth market, audience, and competitor analysis to establish a new brand direction.

2. Strategic Brand Development:

   • Development of a refreshed brand identity, including logo, color palette, tone, and messaging guidelines.

3. Content Strategy & Website Overhaul:

   • Creation of a content strategy plan for blogs, social media, and advertisements.

   • Website revamp to enhance user experience and optimize for SEO.

4. Campaign Execution & Monitoring:

   • Implementation of multi-platform campaigns as per the strategy.

   • Initial monitoring, reporting, and optimization of campaigns for performance improvements.

Not Included in the Package:

• Long-term campaign execution beyond the initial optimization period.

• Deep analytics and reporting for campaigns outside the agreed project timeline.

• Content production (e.g., copywriting, graphic design, or video creation) unless specifically agreed upon in writing.

Additional Notes:

• Peartec guides you through the transformation process, but long-term campaign management remains the responsibility of your internal team or an external agency.

• Website and SEO improvements align with your brand goals but are limited to the strategic framework established during the project.

• The Content Plan provided is comprehensive and actionable but does not include content production.

Contact Us:
For further clarifications, reach out to info@pearstec.com.