“Here’s how to generate expected results from Facebook Ads for e commerce success.”
Are you ready to take your E commerce to the next level? Imagine being able to connect with the ideal audience for your product and watch your customer base grow. Well, it’s time to make that a reality! We have uncovered the 7 Best Facebook Ad Targeting Strategies specifically tailored for E commerce businesses to attract the right people and bring them to your page. Don’t let the frustration of ineffective advertising hold you back any longer. With Facebook’s incredibly sophisticated audience targeting capabilities, you have the power to reach exactly who you want and increase your sales. So get ready to see your business thrive as you implement these proven strategies and watch the results pour in!
Strategy 01: More than a benefit Facebook Page Like Campaigns
You must give your Facebook Page followers a valid reason for why you need them to follow. In return what you’re going to offer. The reason why once someone like your page and don’t be in touch with you in-terms of engagement is that you fail to make them impress again and again. The better start is always considered highly important here. When you do a campaign to make them like or follow your page ensure they are well treated with an offer along with the campaign. Make sure that offer is irresistible!
Why do you need to make a super blast offer title?
The title that you are to make to that post is what is going to decide how much they are going to like your page and share among their network. Jot down some title assuming that you are the person who is going to see that post on the wall. Give them the reason to like.
Case Study
We did a Facebook page like campaign offering the followers an access to our LMS (Learning Management System) Resources. The best thing is that it earned us 1000 page likes for just under $10.😊🤩🏆
🗝️⋆｡𖦹°‧★ IDEAS for you
- Make sure that what you’re going to offer will not harm your operations.
- Always think what I have that I can offer free 100% to get my target audiences attention.
- Ensure your employees are well informed about the campaign and communicate in same tone.
Strategy 02: Lead Magnet & Trip wire offers
Re-targeting with offer campaigns
Try doing campaigns that can make your clients become clients forever. As we did a tripwire offer campaign for “ONE YEAR FREE WEB HOSTING WITH A DOMAIN ” and we made 14 website contracts out of it and they ended up being our super customers.
How to apply this to an e-commerce website?
Wega Cosmo tried this smart campaign to entice clients. They offered completely free Eyebrow Shaving kits for 842 existing customers. They managed to reconnect. Wega managed to get them back by offering them something free. When they pack and send the gift, they included a $20 coupon for their next purchase on the website along with a user manuals for the product that offer free as how to use that at home.
They clearly read the pain point of their clients. Looking smart and beautiful was a clear need for those girls who started purchasing their products. Their inquiries went rocket high after they started approaching them with personalized messages.
Strategy 03: Ensure super customer engagement
Live Streaming Facebook As Strategy
Announcing an ad as you are coming online with a surprising offer on a particular day is another Facebook Ad Targeting Strategy.
Target your right audience including your current customers. Make a fuss about this event on many channels. Make it look like an event of the year. You could make people be aware and try to update their calendars with reminders. You can take them to a landing page where they register their names and other details which you can use for re-targeting under customs audience. Remember this! Your landing page should give them excitement as you are coming online with “SURPRISE OFFERS” on that day.
Boom! Make that a special day to entertain your clients and engage them.
STREAMYARD : The best streaming application. You can broadcast your session online on YouTube, Facebook, Twitter, LinkedIn etc. You can broadcast 20 hours in the Free version and in one platform at a time. But, if you subscribe to Streamyard paid Services you can broadcast in multiple channels same time. If your customers are more engaged in YouTube and Facebook, you can choose both options together.
Strategy 04: Stop Selling Always
When you go above and beyond to provide additional services without any expectations, it adds value to your brand. E-commerce websites have the opportunity to organize consumer awareness sessions. Let’s assume you’re selling cosmetics and you have a fantastic website. You could organize session on various topics, such as Fashion Talk or Skin Care discussions, those are relevant to current trends. By doing so, you can earn the respect of potential customers. It’s important to distinguish between being a knowledgeable e-commerce platform and being solely focused on making money, as these two perspectives carry different values. Put in the extra effort to arrange such sessions and actively engage with your audience.
People don’t care what you sell
So time to think about making content for marketing. The image below will convey the entire story about how consumers starting to trust you.
THE BIG BENEFITS: When you host sessions to discuss the brands you sell, you not only create consumer awareness, but you also make it easier to sell your products. These sessions help you establish your brand identity in the market for the products you offer. By engaging with your audience and sharing insights about your brands, you build trust and credibility, making it more likely for consumers to choose your products.
Strategy 05: How much do you value your customers?
Thanking the engaged
Have you ever considered expressing gratitude to customers who have engaged with your previous advertisements? If not, it’s time to do so. Engagements in advertisements can come in various forms, such as likes, comments, shares, messages, or link clicks. Utilizing custom audience targeting options, you can specifically reach out to these engaged customers and send them a heartfelt message of gratitude.
This gesture adds value to your efforts and helps create a lasting impression. Furthermore, offering a valid discount to those who have engaged with your previous advertisements enhances their experience and strengthens customer retention. Implementing a Facebook ad strategy that focuses on re-engagement and expressing gratitude can significantly impact your customer retention power.
Strategy 06: Are your page followers excited about your page updates?
Amusing Page Liker Campaign
Are you looking for ways to make your page liker feel special? Consider targeting them exclusively with your Facebook Ads! By doing so, you’ll show them that their support and engagement means a lot to you, increasing the likelihood that they’ll continue to engage with your page in the future.
Plus, by running these kinds of campaigns, you can attract even more page liker who are interested in special promotions. And when these liker come to your physical location to make purchases, you can continue to make them feel valued and appreciated.
Remember, every interaction with your audience is an opportunity to build a relationship and strengthen their loyalty towards your brand. So go ahead and try targeting your page liker with Facebook Ads – you might just be surprised at how well it works!
Strategy 07: Do you have a strong community?
Best fan offer
As an admin of your page, it’s important to ask yourself how strong your community engagement is. Are people actively engaging with your content? By creating a group alongside your Facebook page, you can drive two-way traffic which can lead to increased organic engagement. It’s also important to show appreciation to your fans who are spending time liking and engaging with your page. Offering gift cards or tickets to events can be a great way to surprise and delight your followers. Keep your fans on their toes and announce any surprises or promotions via Facebook Ads for e-commerce success. Let’s celebrate your success with a well-deserved congratulations note to your page liker.
Conclusion: What ever you do as advertisement, your advertisement will reach to people only if your current network able to find a better network. A reasonable network is a total luck that you must pray for after an advertisement. The cookies that getting activated in individual computer and mobile phone devices plays a vital role in taking your targeted crowd to the advertisement. When you can make people waste time with your content in your eCommerce site or with your content, you will flourish in future and in present.
GOOD LUCK TO YOU
3 Responses
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